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Market demand (market sizing, market trends and market drivers) analysis, competition (list of competitors and benchmark analysis), economic climate, customer and industry analysis, technological, social and political factors.
Competitor profiles including product offerings, strategies and next moves. Strategic map of industry competitors. Benchmarking of competitor products. Competitive advantage analysis. Market share and financial analysis (when data is available).
Research and writeup including topic, thesis and themes, data analysis and visualization, and white paper design.
Survey and FGD questionnaire design, data analysis and visualization, customer insights and final report.
Spreadsheet and database design, research, data encoding, data cleaning, and data analysis.
Marketing primer on company, presentation design in PowerPoint presentation and PDF format.
1-page industry report with market trends, top players, and outlook of market environment.
Add-on to research which includes strategies and recommendations to win in industry or market.
Making of PowerPoint theme, pre-set slides, and chart colors.